It looks like Indian Motorcycle is still gaining market share.

 

Funny how that works for companies that spend their resources making products their customers might want instead of virtue signaling and rebranding to gain customers that will never buy their product anyway. Does "livewire" ring a bell for anyone?

 

I’ve ridden coast to coast, 22 states so far this summer. And have been pleasantly surprised at the number of Indians I’ve seen on the road.👍

 

I visited a rally on the coast this weekend, festival attendance was pegged at 7k or so over the 2 1/2 days, so probably 2 or 3 k motorcycles. I walked around for several hours and noticed the number of Indian bikes represented was up quite a bit from 2-3 years ago. Saw 4-5 Pursuits, good number of Challengers, some Scouts, but only 1 other Springfield (besides mine) and a group of 10 Roadmaster owners all from Oregon. What I was hoping to see was someone with a new PowerPlus Chieftain but no luck. Of course, all other makers were dwarfed by the onslaught of black HD machines and there were a few pretty sweet custom rides, some which don't look very comfortable, but they were delicious eye candy.

In any event I thought in a very un-scientific way it represented brand growth.

 

This morning, noticed something interesting in the presentation, slide 5, PII is working to reduce China spend to the US by ~35%, and expect to have a transition plan for 80% complete by year end.

Then on slide 8, Indian gained market share in N.A. & International. So 3% market share in N.A.

To me, both of those a really positive! What are your thoughts?

 

PII is down 13% and HOG is down 20% rounded YTD and 37% and 33% last 52 weeks respectively. Look at the company that has a vision/plan for the future. Also, spelled out in earnings reports are forward projections. Both companies have traded on a downward trajection for some time. Although, it looks as though Indian/PII has found solid support and may have bounced. It's all in earnings and projections. As for me, I'm neutral and am an equal opportunist when it comes to making money off stocks in my portfolios. I want both companies as American icons to succeed, but one seems is a better stock probability right now over the other. Full disclosure, no recommendations made, I'm just trying to simplify. In my bike garage, both companies are represented and for me the Indian's I own are better bikes than my HD. However each bike I own satisfies my appetite for what I bought them for. Also, lets face it, with the existence of Indian in the market, HD arguably is now offering a better product. Indian continues to lead in my view.