Hey Rich. First, welcome and second I'm impressed that an owner is here and not some delegate. Thanks for that.
As to the web site . . . my apologies if it sounded a bit harsh. Not intended to. In fact your website is not too bad, considering the demographic you might/should be targeting. I'm a retired IT guy of long standing, thus have a critical eye for such things.
I would bet that a majority of Indian owners are over the age of 45 or even 50. That demographic seeks visual simplicity, not the busy, multi-sensory, flashy, bling-ladden websites that many of the younger generation prefer. So . . . I recommend you keep the simplicity. That being said, be sure you redesign is what is called "responsive website design", meaning it can be viewed on a cell phone, tablet, or a computer. Most of us old guys have embraced such technology and often look things up on our phones.
As for links, graphics, etc. . . . just be sure the loading time is fast, e.g., images optimized for the web, not for printing.
Lastly, about the user interface . . . less is not necessarily more, and more can be distracting. You know the adage . . . KISS. A web page that does not require constant updating or maintenance can be referred to as a 'static' website. A web page that requires constant updating can be expensive in upkeep, etc. Commercial sites need to find that balance. Less updating, but updated with new information.
I look forward to seeing your improvements and potentially doing business with you. I've already seen a few items I am interested in acquiring.