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EFTR... That's not a name. FTR at least has a connection to Indian's history, and has a reasonable "flow" to it. "Eff-ter" sounds awful. "EE" "EF" "TEE" "ARE" sounds worse.

But, yeah, it could be something. Who doesn't like "new"?!? And I'm in agreement - a solid, reliable bike at a reasonable price point... what is not to love?
 

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Update: Indian Motorcycle has responded saying that the EFTR will not be an electric version of the company’s existing FTR line (as we speculated below), but will instead be a “youth-oriented product.” It’s too soon to say what that could be, but the trademark specifically cites that it is for “electric motorcycles” and thus this could indicate a future youth-oriented electric motorbike.]

 

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The livewire is/was a pretty awesome bike to ride. I was impressed. There's a market out there for an electric bike, but Harley was not even close to the price point. I can't see something geared to the weekend/commuter crowd priced above $15K making an impact.
 
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